THE IMPORTANCE OF CONTENT FOR SEO

The level of success of an SEO strategy will depend directly on the quality and quantity of content on the website on which the positioning work is being carried out. Having a natural content, relevant and focused on the business line will ensure that the traffic that reaches the web of interest is of quality and thus increase the conversion or objective for which the page was created.

Matt Cutts, head of webspam of Google, refers in multiple occasions to the " Brand Content ", as one of the forms of content creation that provide greater value and with greater probability of success for positioning. Therefore, there are several recommendations that we must follow when making the design and development, as well as the precautions to be taken into account.

Branding, content creation and Linkbuilding

Branding for a brand means that it is recognized by potential customers, carrying certain values associated with it that must make it unique with respect to the rest of the competition. Undoubtedly, this must correspond to those products or services offered and also have an adequate sales capacity and strategy. At the online level, this means that the contents related to this brand must be perfectly traceable and indexable by search engines, trying to saturate the results and a greater presence for the user who is conducting a search on the terms of interest of the brand, because 50% of consumers would click on a result of a brand that appears in different searches.

A fundamental factor to achieve this objective that we must contemplate in the SEO strategy is the work of Linkbuilding. For this, it is essential to have and generate the content of interest in the sector and the community around the brand, looking for the key terms that will allow attracting qualified traffic and Article Writing Service. In addition, the higher the quality of the content that we publish from the available media of the brand, the greater the impact and, therefore, links will be generated from external sites (linkbaiting) and vitalized in social media (another of the most important factors in the positioning of websites).

According to a survey of digital marketing professionals, 92% say that the creation of quality content is a fundamental factor for a correct SEO strategy, with results for search engine optimization and brand.

Google and web content

The information that search engines are able to track 100% is the text of web pages (HTML), which is the reason for the importance of including this type of information on websites. This also results in the unnatural promotion of websites, through strategies of duplication of content, generation of large volumes of links, etc., looking for the top positions cheese a good SEO Optimized Article Writer.

Google after the various updates (Caffeine, Panda, and Penguin) seeks to refine the results more and more, analyzing the semantic content of a page and all those with which it is related through links or mentions. Therefore, designing a global content strategy for the entire site and for related sites is vital to obtain good positioning.

Design vs. content

The design of a website should not be an impediment to the publication of quality content and with sufficient relevance for the user. Remember that the text is the most important source of information available to search engines to understand the purpose of the website and the environment in which it is located. Therefore, spaces intended for the text that provide value to the user must be introduced into website designs, offering an explanation of the content shown on the page.

Every day you can see numerous examples of good practices for SEO on sites related to e-commerce or catalogs, which, a priori, are more complex to include differentiated content. A point to highlight is the usual problem arisen with the design and content, which always seeks the least possible "noise" around the elements of conversion. However, content and design are perfectly compatible and very necessary to carry out a successful strategy.

Development vs. Content

On certain occasions there is no possibility of adapting all the content that needs to be displayed due to issues such as its extension or location. For these situations we can use alternative methods that will help us present the content in a more visual and usable way for the user and equally traceable for the robots.