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THE IMPORTANCE OF CONTENT FOR SEO

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The level of success of an SEO strategy will depend directly on the quality and quantity of content on the website on which the positioning work is being carried out. Having a natural content, relevant and focused on the business line will ensure that the traffic that reaches the web of interest is of quality and thus increase the conversion or objective for which the page was created. Matt Cutts, head of webspam of Google, refers in multiple occasions to the " Brand Content ", as one of the forms of content creation that provide greater value and with greater probability of success for positioning. Therefore, there are several recommendations that we must follow when making the design and development, as well as the precautions to be taken into account. Branding, content creation and Linkbuilding Branding for a brand means that it is recognized by potential customers, carrying certain values associated with it that must make it unique with respect to the rest